Digital Consulting Services
Most executives are not aware of the potential that having a powerful LinkedIn profile (as well as strategy) can do to build their online presence. This is where most people get it wrong. I work with business owners, CEO's, top executives, etc., where we focus on having a targeted connection, posting and community building strategy utilizing LinkedIn.
Our primary goal is to authentically build my client’s digital imprint as a form of reputation management to humanize their brand. In doing this, we focus on leveraging the client's extensive network in a personable manner to attract target audience to grow business.
By incorporating these personal and professional branding methods, this assists in creating a platform to solidify the client's digital imprint by using LinkedIn in an authentic manner. The key is to look like a person first - then a professional. That way, my client appears real and can connect to the company, their audience and potential customers in a personable and engaging manner.
By authentically engaging with their network, my client will be able gradually build a network for a PURPOSE.
For corporations who have an integrated LinkedIn branding strategy, the potential reach can be huge. By optimizing and leveraging their employees network with targeted content strategy, the amount of engagement network on company's behalf can be incredible. The key is to do this systematically and in an authentic manner. You want to engage and create conversations and not sell.
That is the magic ingredient to a successful online marketing strategy
With a successful digital marketing plan, an end result needs to be identified and we will address the question - what do you hope to gain from using LinkedIn? Then, a strategy would be implemented to remain laser-focused while engaging your network to build your personal as well as your company brand to bring in new business.
Social media marketing is about building relationships, starting conversations and educating your online public. As result, that audience will see value in you as well as the services and products that you offer.
Keep it personable and real when building your network. That is the secret to success when leveraging LinkedIn.
REPUTATION MANAGEMENT * TARGETED NETWORKING * DIGITAL STORYTELLING
